She’s very pretty with a cute face and a soft grey coat. Launched in Spring 2011, Princess is the first new property from artist and giftware guru Ann Edwards for more than four years and she’s being introduced as the little sister to Ann’s ever-popular cat Thomas, who has become a global licensing star.
The move is in demand to requests from licensees who wanted a property aimed at the younger female market.
Ann explains: “Thomas has been a huge success as an adult licensed character for women, particularly in giftware, tableware and accessories, but we wanted to find a new property which would appeal to young girls and Princess fits the bill perfectly.
“She’s a very girly-girl and she loves dressing up as every young girl’s dream – so characters will include Princess Ballerina, Princess Pop Star and a Princess Horse-rider – and we will be having lots of fun with her.”
Ann plans to launch Princess into giftware, publishing and plush, as well as fashion accessories and says initial talks with buyers are already encouraging.
The move is in demand to requests from licensees who wanted a property aimed at the younger female market.
Ann explains: “Thomas has been a huge success as an adult licensed character for women, particularly in giftware, tableware and accessories, but we wanted to find a new property which would appeal to young girls and Princess fits the bill perfectly.
“She’s a very girly-girl and she loves dressing up as every young girl’s dream – so characters will include Princess Ballerina, Princess Pop Star and a Princess Horse-rider – and we will be having lots of fun with her.”
Ann plans to launch Princess into giftware, publishing and plush, as well as fashion accessories and says initial talks with buyers are already encouraging.
